Showmatch Irresistível
Campaign hotsite
A promotion operated by someone else, on a page that is ours.
The hotsite for the Hellmann's × FURIA promotion: buy the product, register the coupon, and enter for a chance to join a showmatch with the team at Brazil's biggest CS2 tournament. A promotion of this size is legally operated by a third party on its own domain, so the site brings that flow into ours instead of sending buyers to an unfamiliar URL halfway through.
Stack
front-end
infra
The hotsite
Copy, prizes, FAQ and legal links live as typed data in one file, so updating the campaign takes one edit instead of a designer handoff and redeploy.
- Palette and type from the brand book
- Assets on the CDN, immutable
The operator, inside
The coupon flow belongs to the promotion's operator. Middleware proxies it under our domain through an allow-list of prefixes, forwards the real client IP, and redirects static assets instead of paying to relay them.
- Allow-list, never an open proxy
- Client IP forwarded from Cloud Run
The winners
The draw follows the approved rules, and the public list shows initials, series and order. Phone numbers only ever appear masked.
- Official rules published as a document
- No full phone number in the repo